Bring Tips to Everyone
Our Vision
Our vision is reflected in the company name, IUTIP.
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I: you, your essence.
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U: people around you.
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TIP: an advice, guidance, suggestion or anything that makes your life delightful. Tips are a way to show our compassion for others.
IUTIP embraces our vision to bring tips to everyone through technologies so we all work smarter, grow faster and live better.
Our Mission
The existing technology landscape within the food service sector did not meet our expectations. Despite countless examples of passion and creativity from store owners bringing unique experiences to their in-store dining tables, the absence of a dedicated platform in this sector has left these devoted efforts largely unnoticed, pushing customers toward familiar and conventional dining experiences. With the new platform built from the ground up embracing our fresh ideas, our mission is to help people discover new tastes and experiences that bring more joy to the dining table wherever they go.
Our Story
2018 - 2019: Our founder, Thang Le, began exploring new ideas for his side project. He saw opportunities in the food service sector and started brainstorming ideas with his brother who was running Pogofdev, a software company, in Vietnam. Many discussions took place and more design prototypes were exchanged between the two. IUTIP started to take shape in his mind later this period.
2019 - 2020: Our founder began building the foundation of the platform and the first version of the mobile app. Some developers from Pogofdev joined in to ramp up the development.
2020 - 2022: The development was put on hold due to the Covid 19 pandemic.
2023: The project was reactivated and moved forward.
2024 - present: IUTIP was established and is in operation.